No More Puffery!
2010 February 10
Another good article over at 1000 Watt Consulting about real estate branding. I had been struggling with this myself because I thought much of our site came across as 'sales-y' too. Then I saw this ad from Domino's where they take on Papa Johns and puffery. Bottom line: no more puffery from ListingWare! Just telling it like it is.
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